November 18, 2025 · 10 min. read
How AI is rewriting the rules of content management
Gijs Edelbroek
Running a business is hard.
Changing course
is even harder.
Stop muddling through. Regain control of your digital trajectory with an independent perspective and senior experience. No paper tigers, just results.
Schedule an exploratory callDo you recognise yourself in one of these situations?
We're stuck
- • Your digital project is moving but going nowhere
- • Decisions keep piling up
- • Features take too long
- • Costs are rising without results
We bring clarity to process, organisation and architecture so you can make decisions again.
We're replacing
- • You know your current platform no longer fits
- • This affects everything
- • Scope and phasing are unclear
- • Fear of making the wrong choice
We guide the decision process independently, before anything gets built.
We want to get it right
- • The impact of execution is high and failure is not an option
- • Not enough seniority
- • Partners are steering too much
- • Project is under pressure
We step in with senior experience at the moments that matter most.
Why us?
Our focus is on complex CMS and commerce projects — exactly where technology, organisation and decision-making get in each other's way.
We don't build. We don't resell. We don't supply extra hands. Because we have no stake in construction or licences, we can be 100% objective.
We are the senior backup at your side of the table to help you regain control.
Technologies we know & trust
We've worked with a wide range of digital platforms and SaaS vendors, from CMS to commerce, PIM to personalisation. Here's a selection of tools we've helped evaluate, select, or integrate in recent years.
Case: strategic CMS selection in healthcare
This process wasn't about tooling, but primarily about process and organisation:
Endorsed CMS choice suited to a headless architecture
Focus on daily value rather than bells & whistles
Insight into necessary governance and process improvements
Foundation for a phased, low-risk rollout
Breakfast.
It's the moment you plan, focus and set the course before the chaos of the day takes over.
Digital projects are no different. Most trajectories don't derail at the end — they fail because of a weak foundation at the start.
We're here to lay that foundation. So you don't just start, but stay on course.
The team.
No juniors. No overhead. Seniors only. You work directly with the people who set the course. No noise in handovers — direct access to 70+ years of experience.
Michiel Tielemans
Focus: Programme Management & Business Value
20+ years of experience on the client, agency and integrator side. Michiel knows how to translate business goals into executable plans without losing focus along the way. He provides the governance and process that complex projects often lack.
Gijs Edelbroek
Focus: Digital Strategy & Transformation
25+ years of experience at software vendors and agencies. Gijs understands the dynamics between technology and commerce like no other. He challenges assumptions and delivers a strategy that works in practice, not just on paper.
Gert van Vliet
Focus: Composable Architecture & Technology
25+ years of experience, from hands-on development to executive management. Gert bridges complex IT challenges and marketing needs. He's the expert who helps you disentangle legacy systems and set up a future-proof architecture.
When should you call us?
Do call if:
- You feel the project is stalling but nobody dares to address the real issue.
- You're considering a major migration to a new CMS or Commerce platform and want an independent second opinion.
- The project's impact is high and failure simply isn't an option.
- You want seniority at the table from people who've been through this dozens of times.
Don't call if:
- You're just looking for extra hands to fill hours.
- You're looking for a firm that just nods along to keep the peace.
- There's no organisational mandate to actually make decisions.