Tuesday May 12, 2026 · A'dam Tower, Amsterdam

Thanks for joining.

AI in B2B & B2C commerce

A great morning digging into AI, composable 2.0 and what is actually working in B2B and B2C commerce, high above the IJ. Thanks for being part of it.

In partnership with
Amplience
Mastercard (Dynamic Yield)

Your turn

Help shape the next one.

Fill out the form below to pick up to 3 topics for the next Breakfast event. We ask so we can match the programme to what the market actually needs, and of course because we'd love to see you all again. While you're here, relive the morning through the photos and slides.

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Hosted by Breakfast.

A combined 70+ years of experience in digital transformation, composable architecture and AI in B2B & B2C commerce.

Michiel Tielemans

Michiel Tielemans

20+ years of experience on the client side, agencies and integrators. Translates business goals into actionable plans.

Gert van Vliet

Gert van Vliet

25+ years of experience, from hands-on development to executive leadership. Bridges complex IT challenges and marketing needs.

Gijs Edelbroek

Gijs Edelbroek

25+ years of experience at software vendors and agencies. Understands the dynamics between technology and commerce like no other.